About Pravritti

Pravritti is a Sanskrit originated word which means cultural practises. As India is known for its rich traditional style of fabric production, we are here to preserve the essence of our culture and to blend it in your lifestyle.

Our Services

Explore our offerings in traditional textiles and architectural designs that celebrate Indian heritage.

Textile Preservation

Promoting and preserving Indian textile traditions through exquisite craftsmanship and designs.

Architectural Heritage

Showcasing ancient Indian architectural motifs that reflect the rich cultural history of India.

It is a traditional art form originated from Sambalpur region of Odisha, India. This unique weaving technique is characterised by its intricate patterns created through a process called ikat.

Sambalpuri ikkat design

Heritage of Weaving

Explore the rich history of Indian traditional weaving and its cultural significance through the ages.

The heritage of Indian weaving is a timeless legacy of artistry and cultural identity, deeply rooted in the nation’s history. Dating back to the Indus Valley Civilization, weaving has been a cornerstone of Indian craftsmanship, with cotton and silk fabrics gaining global renown through ancient trade routes. The Mughal era elevated the craft with intricate zari brocades and Pashmina shawls, while regional specialties like Banarasi silk, Patola, and Kanchipuram sarees became symbols of local pride. Colonial rule disrupted this heritage, but the Swadeshi Movement and Gandhi’s promotion of Khadi revived handloom as a symbol of self-reliance and resistance. Post-independence, government initiatives and cooperatives safeguarded traditional weavers, with Geographical Indication (GI) tags preserving unique regional styles. Techniques like Ikat, Jamdani, and Bandhani reflect India’s technical mastery and artistic diversity. Today, Indian weaving faces challenges from industrialization, yet it thrives through sustainable practices and global appreciation for ethical fashion. Handloom textiles remain integral to festivals, rituals, and daily life, embodying India’s rich cultural tapestry. Celebrated annually on National Handloom Day, this heritage is a testament to the resilience, creativity, and enduring spirit of Indian weavers, who continue to weave stories of tradition into the fabric of modernity.

Preserving Tradition

Explore the rich heritage of Indian textiles and architectural designs through Pravritti Lifestyles.

Contact Us

Get in touch for inquiries about our traditional textiles and architectural designs. We value your feedback and look forward to connecting with you.

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+91 8682066027

Support

info@pravrittlifestyles.com